Fifteen years in the making, the $337 million Alpina Gstaad is the first completely new five-star hotel to arrive in the famous Swiss ski village in a century. It opens this month in one of Gstaad's most exclusive sections, Oberbort, a residential patch in the shadow of the Bernese Alps that's sprinkled with multimillion-franc ski retreats and roaming dairy cows. As much as the Alpina summons the rich chalet atmosphere one would expect to find in Gstaad — fireplaces, goat-hair throws, fondue — there is much about it that's refreshingly exotic to Switzerland. And that suits Onno Poortier, the Dutch-born hotelier behind the project, just fine. "There are enough traditional hotels in Gstaad," he said. To start, the 21,500-square-foot Six Senses Spa comes from Thailand. (It has a Himalayan salt room and an appealingly primitive cave that's used for couples' massages). The cigar lounge was inspired by one inside the Partagás cigar factory in Cuba. There's a Swiss stübli eatery specializing in fondues and raclettes, but also a branch of the extravagant Japanese restaurant Megu. Even the price scheme seems a strange hybrid: rooms start at about $910 per night, but that includes a $320 credit to spend on après-ski cocktails, among other things. The hotel jealously guards its Alpine serenity. Cars arrive not in a typical driveway entrance but in an underground passageway lined with hand-chiseled stone; it keeps exhaust fumes away and the air of privilege mountain-fresh.
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