Hipmunk, the travel search engine that allows users to browse flights by a creative combination of factors like "agony" (price, duration, plus number of stops), has turned its attention to sorting hotels.
Hipmunk Hotels, introduced last month, uses filters like "Family," "LGBT," "Romance," "Business" and "Adventure" to sort hotels and apartment rentals on sites like Airbnb according to neighborhoods that offer those kinds of experiences.
A young single person visiting New York, for example, can hit "Adventure" to bring up listings in Brooklyn or downtown Manhattan like the James New York in SoHo (above).
Adam Goldstein, the chief executive and co-founder, said he found that a neighborhood often determines a traveler's experience of a city, but that that component is missing from most search engines. In each of the 40 cities it covers, Hipmunk hired local writers to help categorize neighborhoods.
"It's a holistic approach rather than picking the cheapest or the highest quality," Mr. Goldstein said. "We're trying to help users make the best decisions they can."
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In Transit Blog: Choosing a Hotel by 'Experience' and Neighborhood
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In Transit Blog: Choosing a Hotel by 'Experience' and Neighborhood
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In Transit Blog: Choosing a Hotel by 'Experience' and Neighborhood
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