Imagine that before you leave for the airport to board a flight, you receive an e-mail with a video embedded that greets you by name and supplies details on the departure and boarding time and gate, and arrival time and gate, as well as information on mileage-boosting offers and upgrade costs for the route.
That is the vision of SundaySky, a firm that specializes in custom-made video for large corporations. The company has created a demo of the concept, using Southwest Airlines's logo, though the carrier said it had no plans to use it in the future. The video, which SundaySky said would be sent by e-mail or text message and also to be available on a carrier's Web site, is a colorful animated short depicting scenes including a plane's flight path and your baggage screening, presented over sunny music.
The resulting video does include useful information like the specific number of miles you can get if you add on a rental car, but the effort is part welcome travel information and part very targeted commercial. Where it lies on the spectrum probably depends on how invested in your mileage bank you are.
This post has been revised to reflect the following correction:
Correction: December 20, 2012
An earlier version of this post, based on information provided by a publicist, incorrectly described the status of an agreement between Southwest Airlines and SundaySky. While Southwest agreed to let SundaySky use its logo in a demonstration video, the airline is not planning to roll out the video for its passengers.
A version of this article appeared in print on 12/23/2012, on page TR2 of the NewYork edition with the headline: Forget In-Flight Movies; Preflight Is the Way to Go.
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