Known for its style, W Hotels adds seriousness to its packages in a new partnership with the Human Rights Campaign, the group advocating for equal rights for lesbian, gay, bisexual and transgender people.
Via the HRC Pride 365 program, overnight guests get a one-year membership to the H.R.C. and triple Starwood loyalty points. For each stay, the hotels donate $10 to the campaign.
The Pride package starts this week, and the hotel says there will be more fund-raising events with the campaign, including V.I.P. dinners and auctions.
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