Greyhound has begun rolling out a streaming entertainment system that allows its passengers to watch movies and television shows, listen to music, surf the Web and play online games with their own Wi-Fi enabled portable electronic devices.
The service, called BLUE, was introduced this month as a free six-month pilot program for passengers on Greyhound's premium Greyhound Express traveling between Dallas and Houston and for passengers on buses operated by Greyhound's sister company, BoltBus, in the Pacific Northwest during this same period. The company plans to eventually offer the service for a broader ridership.
BLUE, which stands for Bus Line Universal Entertainment, was developed in cooperation with Lufthansa Systems, and allows customers access to more than 25 movies, 15 hours of television shows, 100 music albums, five games as well as use of the Internet.
"With BLUE, we are adding an exclusive, top-of-the-line on-board entertainment system at the touch of our customers' fingertips, further complementing our current family of premium amenities such as free Wi-Fi, power outlets, extra legroom and leather seats," Dave Leach, the president and chief executive of Greyhound, said in a statement.
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