Singing. Dancing. Life vests.
Virgin America is introducing a musical version of its in-flight safety video.
Beginning Friday, passengers on domestic Virgin flights will be treated to Federal Aviation Administration safety regulations set entirely to music in a video directed by Jon M. Chu ("G.I. Joe: Retaliation," "Step Up 3D") with music and lyrics by Todrick Hall, a former "American Idol" contestant, and choreography by Christopher Scott of "So You Think You Can Dance" and Jamal Sims, who helped create films like "Step Up: Revolution" and the recent "Footloose."
"The most important aspect of any safety video is that people actually pay attention to it," Steve Forte, the chief operating officer at Virgin America, said in a release. "Using the universal languages of music and dance, we think even more people will pay attention, and hopefully be entertained at the same time."
To help promote the release, the airline is giving customers 20 percent off flights purchased on Tuesday only (the code is "GETDOWN") for travel Nov. 4 through Dec. 17.
Virgin has also partnered with Instagram to find talent for the next version of the video. Dancers must film their best freestyle moves and upload them to Instagram to be considered. Entry forms and guidelines can be found online at vxsafetydance.com/entries/add/class:enter.
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