In Transit Blog: From Orbitz, a New Loyalty Program

Orbitz, the online travel agency, has started Orbitz Rewards, a loyalty program that it said was designed for simple use and immediate gratification.

The president of Orbitz.com, Chris Orton, said in a telephone interview that the program allows travelers "to earn and burn instantly."

Members can earn Orbucks, the loyalty currency (one U.S. dollar equals one Orbuck), for hotels, flights and vacation packages, and redeem them immediately for hotels. Customers, for example, could book a flight and have Orbucks in their accounts within seconds for use on the purchase of a hotel for the current or a future trip, he said.

In addition, there are no points to calculate, no blackout dates and no restrictions on combining rewards with other offers. Earning Orbucks as well as both airline frequent flyer miles and credit card points is allowed.

Orbitz Rewards members earn 3 percent of the transaction when booking hotels on a desktop computer, and 5 percent when booking through the company's mobile apps. For stand-alone flights and vacation packages, booking either way earns 1 percent in Orbucks.

Star and SuperStar members (booking 4 and 12 hotel room nights in a calendar year, respectively) enjoy benefits that include a priority customer service line, and free upgrades and Wi-Fi. A concierge service helps SuperStar members with booking restaurants, events and arranging golf tee times.

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