In Transit Blog: Check-In by Smartphone

Written By Unknown on Kamis, 30 Januari 2014 | 17.35

Aiming for efficiency, two Aloft hotels will begin offering keyless check-ins, allowing smartphone-equipped guests to bypass the front desk and proceed directly to their rooms, where doors will open when activated via Bluetooth technology and the phone is held in front of the lock.

Aloft hotels in New York's Harlem neighborhood and in Cupertino, Calif., will use the technology in the next three months, with a planned roll-out to all Aloft and W hotels, two Starwood Hotels & Resorts brands that target younger, tech-savvy travelers, in 2015.

Starwood has been testing keyless check-in at its Aloft brand since 2010 when it issued radio-activated key cards to Starwood Preferred Guest members who could use them, once received via mail, to skip the front desk.

The new iteration employs a mobile phone app – for iPhone and Android – making the system more flexible.

It remains to be seen whether travelers will trust the virtual system, but for frequent business travelers who have previously made their room requests known, bypassing person-to-person check-in may be a time saver.

"I don't think it's as much for the first timer as the repeater, unless you're an antisocial animal," said Michael Terry, an instructor at Rosen College of Hospitality Management at the University of Central Florida.


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