In Transit Blog: A Makeover for the Affinia 50 in New York

Written By Unknown on Sabtu, 04 Januari 2014 | 17.36

Affinia 50, a 10-year-old hotel property in Manhattan's Midtown East neighborhood, has undergone a $20 million transformation. The 10-month renovation included an overhaul of the 251 guest rooms and public areas like the lobby, corridors and second-floor Club Room, which is a social space for guests.

The architect Nobutaka Ashihara and the interior design firm Dawson Design Associates are behind the new design, which is meant to emulate the feel of staying in a stylish city apartment. The rooms, for example, have touches such as bookends, throw pillows and paintings and photography from New York City artists.

Beyond the exterior changes, the property also has a series of new partnerships with local companies — FreshDirect will deliver ready-to-make meals to guests; NakedWines.com, an online community that supports independent winemakers, will host the hotel's nightly wine hour; and guests will also get access to the popular restaurant and club Lavo without waiting in its trademark lengthy line.

"With the new design and collaborations, we want to give our clients the feel of living like a New Yorker," Brian Gehlich, the general manager, said in a telephone interview.

Room rates from $340.


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