In Transit Blog: Travel Site Will Emphasize Personal Advice

Written By Unknown on Jumat, 10 Januari 2014 | 17.35

Virtuoso, the luxury travel network with close to a 1,000 hotels and 335 affiliated agencies globally, introduced a site this week that aims to marry technology with the human touch.

Virtuoso.com has two major elements: first, there are reviews of its hotels, cruises, rail journeys and tours, but unlike many travel sites, the company said these are verifiable because it has the transactional data to confirm their validity — they're from clients who book a getaway through one of the brand's agencies.

In addition, an online catalog lets consumers search for a travel advisor from a selection of more than 7,000 based on their needs, like one who is geographically close or one who specializes in adventure or family trips. What the site doesn't offer, however, is a booking engine because the company is promoting travel planning through one of its advisors.

"If the electronic route is the only way you're designing a trip, then you miss out on the personalization a live person can bring," said Matthew Upchurch, the company's chief executive. "With our new site, we're trying to offer travelers the best of both worlds and give them the confidence that the online information is trustworthy."


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