In order to take more young people into the wilderness and bring them onto its membership rolls, the Sierra Club is offering trips (some with discounts) that it hopes will entice the 30-and-under crowd.
In addition to its usual lineup, the legacy environmental activist group with a long history of leading outdoor tours is publicizing a variety of domestic trips for younger participants, including backpacking, service trips, and multisport samplers.
Some are run by their "more youthful leaders," according to an announcement sent to members, or timed to coincide with holiday weekends, while others are tailored for anyone on a budget.
While in the past, the Sierra Club was the go-to organization for people of all ages looking to visit wild areas and learn backpacking and outdoor skills, more options are now available with sites like Meetup and the growth in the adventure travel market, said a Sierra spokesman, Jason Halal. As a result, he said, Sierra's demographics over the last couple decades have shifted toward retirees and baby boomers.
Along with younger leaders and lower prices, this year Sierra Club is offering a "Young Adventurers Fund," where those 18 to 30 can take $300 off of trips, such as a multisport sample in Hawaii and several hikes in California, including a 20s-and-30s-only outing to Yosemite that touts youthful camaraderie, vegetarian meal options, and happy hours.
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