A father who asks his teenage daughter to drop out of school should have a very good reason. Salvatore Ferragamo must have felt the pull of destiny, when in 1958 he begged Fiamma, then 16 and his eldest child, to join him in the family business.
"She was so gifted, she understood my father's creativity like no one else," Fulvia Ferragamo says, recalling how her older sister at first resisted their father's recruitment efforts but eventually caved. Fiamma's first footwear collection came out soon after, inaugurating 40 years of winning designs, including the iconic Vara with its grosgrain bow.
Fiamma was the first of many women in the Ferragamo dynasty to help shape and propel the company. When Salvatore died in 1960, his widow, Wanda, took control, and today she remains honorary chairwoman, showing up at the office every day. Daughters Giovanna and Fulvia followed Fiamma's path, taking on the design of ready-to-wear and accessories while still in their teens.
"We all found our own way of expressing our talents; we completed each other, like all sisters do," Fulvia says. She and Giovanna are now deputy chairs of the holding company and fashion label, respectively, while Fulvia's daughter, Angelica Visconti, is Ferragamo's retail director of Italy.
As Fiamma's name — "flame" — all but promises, her legacy burns bright 16 years after her death. A new handbag line named after her draws on decades of the house's heritage, from her own contributions, to Fulvia's silk scarves, to the label's signature Gancio lock.
Today, the sisters and their prodigious offspring, four generations of which are photographed here, still look to Wanda, 92, for guidance in life and in business. "She managed to continue what my father started, while always prioritizing her role as a mother," Giovanna says. Fulvia adds, "She is still able today to give us the ultimate advice on any matter, and keep her children together."
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