In Transit Blog: Hotels Get in the World Cup Spirit

Written By Unknown on Kamis, 12 Juni 2014 | 17.35

A number of United States hotels are offering themed packages to coincide with the FIFA World Cup, held in Brazil from June 12 to July 13 this year.

W South Beach in Miami Beach offers a "Timeout Getaway" through a partnership with the James Beard Award-winning chef Andrew Carmellini, with a "Create-Your-Own Caipirinha Kit" amenity in rooms, churrasco-style dishes and two World Cup-themed cocktails served daily. Rates start at $489.

JW Marriott in Las Vegas has a Brazilian Package that includes dinner for two at Steakhouse Night on Wednesdays, a treatment at the hotel's spa and a dining credit; rates start at $139.

The Clevelander Hotel Miami Beach's "Stay and Cheer" packages start at $279 and include a standard room, two signature frozen cocktails on check-in, souvenir T-shirts, a bucket of Bud Light and preferred seating at World Cup viewing parties.

Hyatt Union Square in New York will create a World Cup pop-up restaurant called Botequim.

Airlines too are into the soccer spirit: American Airlines is offering visitors traveling to and from Brazil the option of 48-hour layovers in gateway cities at no additional cost during the World Cup only (according to The Miami Herald, Miami will most likely be the major hub for World Cup traffic outside Brazil).

"The World Cup has a particular kind of power, and if you're thinking of the midsummer as a sort of slow time for events, this is a way for hotels to latch on to this power," Bob Boland, professor of sports management at New York University's Tisch Center, said in a telephone interview.

Mr. Boland said that he doesn't necessarily think these packages reflect a great love of the sport of soccer in the United States, "but they attract a young and generally well-heeled crowd."


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