Two airlines have announced plans to add flights to Cartagena this year, reflecting the growth in American tourism demand in Colombia.
Beginning July 17, Avianca will offer direct flights from Kennedy Airport in New York to Cartagena three times weekly, Wednesdays, Fridays and Sundays, with continuing service to Pereira, gateway to coffee country. Returning flights will operate Tuesdays, Thursdays and Saturdays.
JetBlue Airways will begin flying nonstop between Fort Lauderdale and Cartagena four times per week, Wednesdays through Saturdays, beginning Oct. 29.
As the country's reputation for crime and drugs has receded somewhat, tourism in Colombia has grown consistently, with 3.7 million foreign travelers in 2013, up over 7 percent from the year prior, according to the government tourism agency. Of those, American travelers represent the largest contingent at 336,454, up 5.4 percent in 2013.
In 2013, the Open Skies agreement between the two countries freed airlines from government regulation to pursue foreign routes. Since then, tourism authorities have aggressively pursued American travelers with an advertising campaign touting "Colombia, Magical Realism," turning a literary tradition embodied by the late Colombian novelist Gabriel García Marquez into an experiential travel proposition.
"Beyond sightseeing, people now are looking for unique experiences," said Claudia Davila, United States director of tourism for Proexport Colombia, the government agency in charge of tourism promotion. For the agency, the magic is grounded in natural wonder. "You can have beaches anywhere. We have beaches filled with turtles."
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