For those who like traveling in groups but want an alternative to the cookie-cutter hotel room with rollaway beds, NYAH (Not Your Average Hotel) in Key West, Fla., has a solution: Each of its 36 rooms can be customized according to the number of guests, thanks to modular furniture that can be rearranged. Gustaf and Jesper Arnoldsson, brothers who own NYAH, came up with the concept for the hotel, opened in February. "We saw that sharing a room was not so much a move to save money as it was about having a unique experience," Jesper Arnoldsson said in a phone interview.
Cost-effectiveness is also key for guests who stay at NYAH (the average price is $35 to $80 a person a night depending on the season), especially in a city where hotel rates are pricey.
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