For visitors to New York who are put off by the crowds — or the assertive super heroes — of Times Square, Manhattan's garment district offers a growing number of lodging options within walking distance to Broadway theaters.
Traditionally home to the city's fashion industry, the garment district, roughly bounded by Fifth and Ninth Avenues from 34th to 42nd Streets, has been on the upswing, with a growing number of tenants outside of the fashion arena, including media, advertising, technology and now hospitality.
In April, the 180-room Archer Hotel opened with a lobby restaurant, Fabrick, from the chef David Burke; a rooftop bar facing the Empire State Building; a largely contemporary art collection; and an eight-item rotation of turndown goodies. Room rates start at around $249.
The Archer is a new hotel down the street from the year-old Refinery Hotel, which occupies a 1912-vintage former hat factory with 197 rooms, a popular rooftop bar and a restaurant with retro décor and Prohibition-era cocktails. Rates start at around $459.
Where Broadway and Avenue of the Americas intersect at 34th Street in the southern area of the fashion quarter, Herald Square is to get its own style-focused newcomer in October when the 122-room Hyatt Herald Square opens. Lobby walls will be paneled in reclaimed redwood from a city water tower, and a rooftop bar will be on the 20th floor. Rates will start at $375.
"There's a visible energy in the garment district," said Cheryl Gilliam, a senior vice president at LodgeWorks Partners, a firm in Wichita, Kan., that developed the Archer. "We're still on a quiet street that's easy to access, but so much you might want to do is walkable."
The city's tourism marketing agency clearly believes in the neighborhood's draw. NYC & Company partnered with Macy's to open an information center last September at the Macy's Herald Square flagship store.
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