Carnival Cruise Lines is offering guests a full refund of their cruise fares plus an additional 10 percent if they are unhappy or dissatisfied for any reason.
"Just let us know within 24 hours of your departure," the company wrote on its Web site when the new "no hassles and no questions asked" guarantee was introduced earlier this month.
In addition to the 110 percent refund, the company said the "Great Vacation Guarantee" aimed "to provide consumers with complete peace of mind," promises passengers a $100 per stateroom onboard spending credit to use within a year on a future cruise and free transportation back home.
Carnival's guest services team will make all the arrangements to get passengers off the ship as quickly as possible, and will either fly them to their home airport if they flew in or provide ground transportation back to the point of embarkation if they drove to the ship.
The announcement of the new policy comes after several high-profile incidents that occurred in early 2013 on Carnival ships, including a fire on Carnival Triumph in February that disabled it and left passengers and crew stranded onboard in the Gulf of Mexico for days without power and working toilets.
The next month, another ship, the Carnival Dream, was in port in St. Maarten when its engineers discovered that the ship's emergency diesel generator had become inoperable.
The new policy "is designed to provide an assurance to those consumers who may be considering a cruise that we stand behind our product," Gerry Cahill, Carnival's president and chief executive, said in a statement.
There are caveats, of course. The guarantee, valid for all three- to eight-day voyages to the Bahamas, Caribbean, Mexican Riviera, Alaska, Canada and New England departing through April 30, 2015, applies only to United States and Canadian residents.
Kimberly Wilson Wetty, co-president of Valerie Wilson Travel in New York, said the effort was directed at all potential customers, but more toward first- time cruisers, a group that is often unsure about cruising and has traditionally turned to Carnival for its reputation for offering a fun, relaxed atmosphere and modest prices.
"I think it is unique," she said about the new initiative. "I'm not sure it's going to be enough to actually turn it around, but I give Carnival a lot of credit for taking the initiative to try to build consumer awareness and confidence."
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