Pornography is off the pay-per-view menu at all 171 Nordic Choice Hotels, Scandinavia's largest hotel group. In a statement, Petter Storalen, owner of Nordic Choice, said the decision was prompted by the company's charity work with Unicef to combat child trafficking and sexual exploitation.
Whether because of falling revenues from customers who access entertainment on portable devices or political pressure, other hotel companies also have dropped adult movies. In 2011, Marriott International announced it would phase out mature content at its hotels.
In praising Nordic Choice's decision, Morality in Media, an antipornography advocacy group in Washington, D.C., called on Hilton Hotels & Resorts to follow suit. In an e-mail, a Hilton spokeswoman, Jacqueline Toppings, responded that its entertainment systems are "designed to allow guests to block adult content using the remote control or request the content be disabled by calling the front desk."
Nordic Choice operates hotels ranging from the Clarion Hotel at Stockholm's Arlanda Airport to the trendy Thief hotel in downtown Oslo, where pornography channels have been replaced by video art.
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